Client: Coop Switzerland
Starting on 17 October 2016, Coop Switzerland is running our Welt des Wissens (‘World of Knowledge’) ILP, developed in cooperation with Was ist Was. Was ist Was is a popular license in Switzerland and publishes books for 7 – 10-year-olds that explains themes like history, biology, science and technology.
There are 156 stickers to collect, including shape stickers and stickers with special inks such as glow in the dark, super gloss, structure and thermo ink.
In addition to the sticker collection, an album is available as a collector’s box to keep the spare stickers. Throughout the album, kids and their parents/grandparents are taken on an adventure by explorer Felix to learn about topics such as Ancient Egypt, Space & Planets, Dinosaurs, the Human Body and much more. All content was endorsed by Was ist Was.
The programme runs for 7 weeks. From 17 October until 3 December, customers receive 1 flow pack containing 5 stickers with every CHF 20,- they spend at all Coop stores across Switzerland. The flow packs are also for sale per piece or in a multi-pack of 5 flow packs.
In addition, every Wednesday an extra giveaway will be distributed to every paying customer. These giveaways include items such as a coloring book, a poster, or a quartet game.