On the 22nd of August the ‘Vershelden’ (Fresh Food Heroes) at Coop started a freshness adventure in all Dutch households!
There are 96 stickers to collect, including Shape stickers and stickers with special inks such as Glow in the Dark, Scratch & Sniff, Freezer, Touch & Feel, UV Spot and Thermo ink. In addition to the sticker collection, a collector’s album is for sale for as little as €1,-. Throughout the album, kids and their (grand) parents are taken on a food adventure and learn about healthy ingredients, the origin of food, and yummy recipes. All content was endorsed by the Netherlands Nutrition Center.
The program runs for 6 weeks in total. From 22 August until 2 October, customers receive 1 sticker pack containing 4 stickers with every €10 they spend at all Coop stores across The Netherlands.
In addition to the carrier and completer, Coop will activate the program by launching several ‘how to’ videos throughout the promotion, such as ‘how to make ketchup’: https://www.youtube.com/watch?v=_N-XK5F4pD0