Woolworths Petrol / Caltex
We were assigned to develop a collectables program with the Top Gear license for Woolworths Petrol and Caltex in Australia, Top Gear Great Adventures, launch date 4th of August until the 12th of October 2014.
The collectables program consists of 64 cool stickers to collect and a accompanying collector’s album (for sale) packed with activities, fun facts and games. 1 pack of 4 stickers is FREE at the point of sale for every AUD 15 spent. The stickers are also available for purchase at participating Caltex Woolworths and Caltex Safeway co-branded outlets. For the real adventurers, an online competition is held. Collectors who reveal the Secret of the Stig, which is hidden in the album, can win a real Top Gear merchandise pack!