Develop a follow up Kids Collection promotion on the previous Aussie Animals promotion, again in coorporation with Taronga Zoo.
New trading cards were designed with 108 Super Animals from all over the world. And the cards have an additional feature: slide the card through the Soundcard Reader to hear the sound of the Super Animals on the cards.
We also developed a new, crazy collectors album full of funny facts & games, a collectors tin box, a heigh chart to put on the wall and a coloring book.
And also this year there is an additional Super Animals Christmas click-in album.
Promotion website: http://www2.woolworthsonline.com.au/shop/seasonal/super-animals